Style & Strategy w/ David Ferree

On this episode Robert is joined by David Ferree, CEO of Anson Belt. The two discuss how they met, how they developed their respective products, strategies for marketing in the modern era and much more.

David's website:
https://www.ansonbelt.com

Visit our Shop:
https://SheathUnderwear.com
Use code 'RPG' for 20% off storewide

Show Notes:

0:40- David Ferree is the CEO of Anson Belt & Buckle. Robert met David four years ago at the Menfluential conference. 

 

3:08- Wearing a belt is usually the best way to go, unless you have a custom suit made without belt loops. 

 

3:37- Anson Belt is a micro adjustable, hole-less belt. They have a lifetime guarantee. 

 

8:15- Ferree’s father first discovered the clickable belt accidentally in 2007 while visiting China, he brought home two belts so that he and David could it out. By 2009, they began selling online after buying out the domain www.ratchetbelt.com.

 

12:22- “A rising tide lifts all ships.” (Ferree) 

 

13:20- Anson Belt & Buckle has over 25,000 five star reviews. 

 

15:45- One of the complaints that Ferree had about the YOTPO platform was the high cost. 

 

20:50- Ferree doesn’t offer discount codes because he feels it cheapens the brand. 

 

24:52- “Our existing customers get the best discounts.” (Patton) 

 

27:11- Being fired from an international marketing company was one of the best things to happen to Ferree because he really didn’t enjoy the work he was doing and knew he could be terminated at any moment. 

 

32:40- Wanting to be in the NBA from an early age is something that gave Patton his drive and inspired work ethic. 

 

33:52- Ferree was always very interested in how brands built followings and used to trace skateboarding companies logos in his note book. 

 

36:44- One of Ferree’s favorite designs is the Anson golf buckle. 

 

37:59- Every single Friday is a free Anson belt Friday. 

 

41:55- Anson belt really started to gain a social media following after extensive Facebook marketing and working with micro influencers who had great potential. 

 

47:43- Ferree’s father is the CFO of Anson Belt & Buckle. 

 

53:50- Patton is using Thought Leaders to help out with marketing. 

 

59:18- Patton & Ferree both use Klaviyo to help with email marketing. 

 

1:02:25- There is great excitement when they both reflect on where they will be in five years.